Enable Engaging Conversations Seamlessly Across 30+ Channels Using a Single API

India's leading online fashion portal, Myntra, wanted to communicate a sales promotional offer that was valid only for 2 hours. Our SMS API was the key to their sales conversion. Our SMS API empowered Myntra to reach millions of customers at the appointed time which significantly increased awareness of the offer. And for a boost in sales conversion, they used our Link Tracking service. Link Tracking allowed Myntra to embed links in the SMS and directly take customers to Myntra's app/website. Link Tracking offered insightful analytics of which customers clicked and when were they most responsive to the offer. With such analytics, even if certain leads result in non-conversion, it's definitely a quality lead that Myntra could cash-in on at the next promotional offer.

Amazon, the ecommerce giant and HDFC, India's leading bank, co-branded a promotion using Gupshup's Smart Messaging Platform. The co-branded offer was to shop at Amazon's Great Indian Sale with HDFC debit and credit cards to avail cashback and EMI perks. Gupshup's Smart Messaging Platform enabled these brands to endorse their offer to customers on more interactive, rich and popular messaging channels like Whatsapp and Facebook Messenger. The result of using Gupshup's Smart messaging platform was a higher CTR and improved conversions compared to other communication channels.

HUL's salesmen on the shop floor at retail stores used their sales application to capture customer information after a sales promotion pitch. Prospective customers were instructed to give a missed call on the virtual mobile number provided by Gupshup. Verification of this number was done using our two-factor authentication APIs. Our Voice solution helped HUL to seamlessly generate authentic leads and turn this to their advantage for future engagement campaigns.